Henry C. Hughes

A portfolio for Social Media Design, Management, & marketing

Began managing Pilates account based out of NJ at 143 followers in April 2020. Designed reels, stories, and posts for Instagram. Now @core.value.pilates has ~1,500 followers, and has gained clients from Florida, California, and even virtual clients in Europe.

Internship opportunity from June 2020 – October 2020. Worked mostly in social media management, specifically Instagram. Reached out to news stations for PR, and gained followers, press, and helped raise more money towards breast cancer research,

Social Media Specialist

Lafayette College Recreation Services

Joined Rec Services the June before my senior year of college. I quickly became a leader on the small team, managing small groups responsible for creating a content calendar, instagram templates, posters, giveaways, and other marketing initiatives. I was the sole-manager of the Instagram account @laf_rec , and posted daily to the feed and managed/kept track of insights and compared our own engagement to other similar campus groups.


I conducted interviews with intramural sports participants for Instagram Reels and other individual sport promotions. Additionally, I covered live intramural sports events in real time, updating the Instagram story with scores, player updates, and standings.


Awarded the 2022 employee honor for “Exhibiting Extraordinary Effort”


Social Media Specialist – IG

Lafayette College Recreation Services

Target Audience Focuses

  • Catered towards ~3000 undergrad students
  • Tag specific students to increase engagement
  • Include class sign-up links in stories

Successes

  • 50% increase in followers over 9 months, double that of similar competitors
  • Increased sign-up rate in both IM Sports and GroupFit Classes
  • Awarded the "Exhibiting Extraordinary Effort" award

Design Objectives

  • Importance of page aesthetic with an emphasis on variety
  • Color scheme (almost always same two colors included somewhere in post)
  • Font scheme (two max as a general rule)
  • Spread out graphics (posting schedule)
  • Informational and appealing
  • Logo in bottom corner

Other Instagram Posts

@pinklemonadestandchallenge

Design Objectives

  • Importance of page aesthetic with an emphasis on variety
  • Color scheme (almost always same two colors included somewhere in post)
  • Font scheme (two max as a general rule)
  • Spread out graphics (posting schedule)
  • Informational and appealing
  • Logo in bottom corner
  • Same aesthetic/theme
  • Interactive (important)
  • Reiterate posts (dates, important events)
  • Fun & Appealing!!!

Canva Pro Graphics

Other Feed Examples

@pinklemonadestandchallenge

Instagram Story "Quiz"

Feed Aesthetic

Other Feed Examples

@core.value.pilates

Template Design (Posts)

@core.value.pilates

  • Horizontal and vertical options depending on the needed content
  • Simple, yet informative graphics that do not take away from the content
  • More information/exercise directions in caption
  • Base design can always be tweaked, and re-worked if necessary

Template Design (Stories)

@core.value.pilates

  • Horizontal and vertical options depending on the needed content
  • Simple, yet informative graphics that do not take away from the content
  • More information/exercise directions in caption
  • Base design can always be tweaked, and re-worked if necessary

Instagram Reels

@laf_rec


  • Increasingly growing and extremely popular form of content (~TikTok)
  • Use of popular songs (similar to hashtags)
  • Interviews with actual target audience
  • Can reach a larger amount of non-followers

CONTACT INFORMATION

Henry C. Hughes

henryhughes21@gmail.com

(201) 638.2988